wbrands is a family of specialised price-comparison portals – one product world per domain, all under a single strong, trademark-protected master brand. Automated, scalable and built on a proprietary multi-tenant platform.
The concept
Every purchase starts with a question: where is it cheapest? That is exactly what the brand answers – the “o” in “wo” (German for “where”) becomes a map pin. A simple, memorable idea turns into an entire brand system: wo + produkt .de.
Every portal is colour-coded, independent and yet clearly part of the family – a recognisable visual standard across the whole portfolio.
The portfolio
From energy to tech and mobility to travel, finance and health – every domain owns its own monetisable niche.
Market coverage
A multi-tenant system serving every domain from a single codebase. Delivered over a global content network (Cloudflare).
Prices and offers are updated automatically from the major marketplaces and compared to the best price per product.
Structured data, Search Console integration and IndexNow – optimised for Google and modern AI answer engines.
New niches roll out in minutes – same technology, own brand, own audience.
Affiliate partner programmes across product, finance and travel verticals – recurring and commission-strong.
Word/figurative mark “wo●” registered with the German Patent & Trademark Office (classes 35 & 42).
For investors
Brand, trademark protection, technology platform and a portfolio of more than 20 domains are in place. A detailed deck is available for investment, acquisition or partnership.