One master brand. One portfolio. Many niches.

The answer to the question “where?”

wbrands is a family of specialised price-comparison portals – one product world per domain, all under a single strong, trademark-protected master brand. Automated, scalable and built on a proprietary multi-tenant platform.

20+
Specialised .de portals
8
Market segments
12
Already live
DPMA
Trademark registered

The concept

One pin. One question. One brand.

Every purchase starts with a question: where is it cheapest? That is exactly what the brand answers – the “o” in “wo” (German for “where”) becomes a map pin. A simple, memorable idea turns into an entire brand system: wo + produkt .de.

Every portal is colour-coded, independent and yet clearly part of the family – a recognisable visual standard across the whole portfolio.

w

Market coverage

Diversified across high-value segments

⚡ Energy & Home🏡 Home & Garden🚗 Mobility & Auto🎧 Tech & Gadgets✈️ Travel & Experiences🎸 Hobby & Lifestyle💰 Money & Finance🩺 Health & Wellness

Proprietary platform

A multi-tenant system serving every domain from a single codebase. Delivered over a global content network (Cloudflare).

Automated content

Prices and offers are updated automatically from the major marketplaces and compared to the best price per product.

SEO & GEO ready

Structured data, Search Console integration and IndexNow – optimised for Google and modern AI answer engines.

Scalable model

New niches roll out in minutes – same technology, own brand, own audience.

Monetisation

Affiliate partner programmes across product, finance and travel verticals – recurring and commission-strong.

Protected brand

Word/figurative mark “wo●” registered with the German Patent & Trademark Office (classes 35 & 42).

For investors

A built brand portfolio – ready to scale.

Brand, trademark protection, technology platform and a portfolio of more than 20 domains are in place. A detailed deck is available for investment, acquisition or partnership.

20+
Specialised .de portals
8
Market segments
12
Already live
DPMA
Trademark registered

What's included

  • Protected master brand wo● – DPMA word/figurative mark (classes 35 & 42)
  • 20+ registered .de domains as a curated portfolio
  • Multi-tenant platform (Next.js) on proprietary infrastructure + Cloudflare
  • Automated price/offer pipeline with best-price comparison
  • SEO & GEO foundation: structured data, Search Console, IndexNow
  • Affiliate monetisation across product, finance & travel verticals